KGK Group Are New Charles & Colvard Moissanite Jewelry Manufacturer

The KGK Group has become Charles & Colvard's newest manufacturer of moissanite jewelry. The Indian-based group has fully integrated operations in diamonds, colored gemstones, and jewelry.

KGK has developed a line of moissanite jewelry and has designed an exclusive collection combining moissanite and high quality diamonds in 18 karat yellow and white gold, platinum, and palladium settings. The collection will include rings, pendants, moissanite jewels by yard, stud earrings, and bracelets that KGK is beginning to market in the U.S. and internationally. The jewelry will debut at the JCK trade show in Las Vegas at the end of May.

Dennis Reed, president and CMO of Charles & Colvard said the partnership would allow the company to "develop additional channels of revenue, both in the U.S. and internationally, and broaden our penetration in the higher-end luxury market."

In other corporate developments, Charles & Colvard are seeking proposals from advertising agencies to sharpen the company's creative message to consumers, and to develop and execute a new campaign by the fourth quarter of 2007.

In addition to the new campaign, new marketing initiatives designed to increase consumer awareness that are currently being implemented include:

• A moissanite television commercial in conjunction with a regional department store chain;
• Internet-based search engine marketing, and
• An outdoor advertising campaign test linked to mall jewelers in three geographic markets within the U.S. 

Bob Thomas, CEO and Chairman, commented, “Our marketing research confirms that we are being successful in reaching our target audience, and that they are recognizing the fundamental positioning we have established for Charles & Colvard created Moissanite™. Expanding awareness and consumer demand is a high priority for our organization and we intend to continue to provide an appropriate level of support to the retailers who choose to market fine moissanite jewelry."

He concluded, “I am very pleased to welcome KGK and their partner, Guild Solutions LLC, to our list of direct customers. We believe that their decision to become involved in our category affirms the growing position of moissanite in the jewelry market. We look forward to our association with these fine companies and their customers.”