Gitanjali Sponsors IIFA Awards

Gitanjali Jewellery is sponsoring the annual International Indian Film Academy’ (IIFA) Awards, which promotes Bollywood outside of India. This year’s event, to be held June 7-9 in Yorkshire, England will include a star-studded cricket match and a fashion show.

DTC Sightholder Gitanjali will host the cricket match, which features India’s biggest star Amitabh Bachchan. Bachchan is a Gitanjali brand ambassador.

Bollywood divas Lara Dutta, Shilpa Shetty, and Bipasha Basu will walk the red carpet for Gitanjali. The diamond company will also host the IIFA party, which will celebrate Shetty’s birthday.

Gitanjali will also display the new jewelry collection Tesoro as well as a diamond studded cricket ball created by the firm. The gold ball, which is studded with 30 carats of diamonds, will be auctioned at the awards ceremony and the proceeds donated to the IIFA Charity.

Commenting on the association with the IIFA Awards, Gitanjali Group President Mehul Choksi said, "It will allow us to project our company internationally as a fashion house.”

The annual IIFA event is a showcase for the Indian cinema industry, targeting Indians living outside of India.