HRD Opens Shanghai Branch

HRD Antwerp NV is opening a representative office in Shanghai, China. HRD Antwerp’s expansion beyond the Belgian diamond centre is part of a strategic move to expand its brand.

HRD, the commercial arm of the Antwerp World Diamond Centre, has recently launched HRD Lab Link, a pick-up diamond certification service in Ramat Gan, Israel; is opening a gemological course in Mumbai, India; plans a Lab Link service in Hong Kong and in Mumbai.

“As our diamond certificates and gemological grading and educational services have a strong reputation on the Chinese market, we felt it was imperative to provide custom-tailored services to one of the world’s fastest growing consumer markets,” General Manager Georges Brys said.

HRD Antwerp appointed Jun Jiang as its local representative for its Shanghai office. Jun will be responsible for promoting the HRD Antwerp brand and will represent its commercial interests in China in the fields of diamond certification, education and equipment.