Eurostar to Launch $2 Mln Marketing Campaign

DTC Sightholder Eurostar Diamonds International will launch its $2 million annual B2B marketing campaign at BaselWorld 2008. The media planning campaign includes over 50 outside back covers in industry publications worldwide, as well as exclusive online roadblock advertising on key industry websites.

The campaign features the ‘360° Eurostar: Trusted by the World’s Most Prestigious Watch and Jewellery Brands’ position, meant to highlight the company’s market reputation and strategic competencies in precision diamond manufacturing and marketing.

A pre-show advertising blitz is already underway, Eurostar noted. The company also stressed that, while it does not have and does not plan to implement a direct B2C marketing strategy, it has strategic partnerships throughout the diamond pipeline.