Always the attendee and never the exhibitor? If you are new to the world of exhibiting, IDEX Magazine has compiled a list of key terms you just can't be without.

B

Backwall–The panels at the rear of an exhibit.

Backwall Exhibit–An exhibit that is back-to-back with another exhibit or against a building wall.

Baffle–A partition designed to control light, air, sound or traffic flow.

Bill of Lading (B/L)–A document that establishes the terms between a shipper and a transportation company for the transport of goods between specified points for a specified charge.

C

C.I.F. (Cost, Insurance, Freight)–A pricing term indicating that these charges are included in the stated price.

C.T.S.M. - Certified Trade Show Marketer

Cartage - (1) The fee charged for transporting freight. (2) The moving of exhibit properties over a short distance.

Certificate of Inspection– A document certifying that merchandise was in good condit ion immediately prior to its shipment.

Clean Bill of Lading–A carrier-issued receipt indicating that transported merchandise was received in apparent good condition. Compare with Foul Bill of Lading.

Commercial Invoice–An itemized l ist of shipped goods.

Common Carrier–A transportation company moving people or goods. For exhibit freight, the carrier usually accepts only crated materials and consolidates the properties of several customers into one shipment bound for the same destination.

D

Drayage–The movement of show materials from shipping dock to booth for show set up and back to dock for return shipment at end of show.

E

Exhibitor Kit–A package of information which contains all rules, regulations and forms relating to an exhibition, provided to exhibitors by show management. Also called Service Kit.

H

Header–A sign or other structure across the top of an exhibit.

I

I&D - Installation & Dismantle–(of an exhibit). Also known as Set Up and Take-down.

In-line–An exhibit that is constructed in a continuous line along an aisle. Also called Linear Display.

Island Exhibit–A display with aisles on four sides.

M

Modular Exhibit–An exhibit constructed with interchangeable components designed to be set up in various arrangements and sizes.

N

Net Square Footage–The total amount of leased booth space in an exposition facility.

P

Peninsula Display–An exhibit with aisles on three sides.

Perimeter Booth–A booth space on a outside wall.

R

Rear Illumination–A technique of using a light source to illuminate a translucent image from behind. Also called Back-lighting.

S

Self-contained Exhibit–A display which uses the shipping case as an integral part of the exhibit.

T

Traffic Flow–The movement of visitors through an exposition or exhibit.