isee2 Diamonds Launches Super Ideal Cut Diamond Jewelry Line
May 30, 08
isee2 Diamonds has announced the release of a new jewelry line, BEAM, designed to serve as a platform for the firm’s isee2 super ideal cut diamonds and to be unveiled at the upcoming JCK Las Vegas show. The new line is, according to isee2, fashion-focused and designer quality, with “accessible” price points.
BEAM, dubbed “The Diamond Brand For A New GenerationTM,” is composed of a full line of jewelry, set exclusively with ideal cut hearts and arrows diamonds. The line is also an extension of the firm’s 2007 bridal line, focused mainly on classically designed fashion jewelry and is available in platinum and 18 karat white gold, in price points of $1,500 to $5,000.
Launched worldwide in 2002, isee2 super ideal cut diamonds provide, according to the company, a degree of superior craftsmanship, as well as a “Birth Certificate” that tracks the diamond from “mine to finger.”