Gitanjali Launches Gold CZ Collection

Gitanjali Group today launched its new gold CZ jewelry line Rivaaz, marking the company’s foray into the cubic zirconia market. Bollywood star and style icon Sameera Reddy was announced as the brand ambassador for the collection.

Rivaaz, Gitanjali said in a release, is made up of delicate and lightweight designs, with a high “wearable quotient,” including more than 500 designs in rings, pendants, earrings, necklaces and bangles. The line also includes a range of religious pendants and its price points range from Rs. 2000 to 12,000 (approximately $45 to $270).

“Rivaaz is a collection of 18 karat gold CZ jewelry launched to give the consumers an exciting and affordable choice within gold fully backed with all the assurance and legacy of the Gitanjali Group,“ R. K. Menon, head – Jewellery and Retail Division Gitanjali Lifestyle commented.