Bangkok Fair Offers Hotel Room Discounts to Attending Buyers

The Bangkok Gems and Jewelry Fair (BGJF) and its parent organization, the Thai Gem and Jewelry Traders Association (TGTJA), announced that they would pay for half of the hotel room rates of buyers invited by its members to the 43rd Bangkok Gems & Jewelry Fair. The fair will take place February 25 to March 1.

The payment is offered as an incentive aimed to attract and assist international buyers planning to attend the fair.

In a message to its members, the TGJTA said that under the rules, each TGTJA member is allowed to include two buyers in this promotional effort. Buyers must reserve their rooms in a participating hotel.

The program is valid for reservations made February 24 - March 2. The BGJF has set the maximum room rate to be reimbursed to buyers at 3,000 baht ($85) per day.

“In two months from now visitors will find more than 1,300 exhibitors who are eager to cement new business partnerships and agreements,” said Somchai Phornchindarak, BGJF CEO. “There is a mood of optimism as industry players feel they are able to offer their buyers unique opportunities in an industry that is currently operating in a consumer market that is under pressure.”

“Savvy, creative jewelers and gem dealers who choose to look at the half full glass, understand this and know that every apparent crisis also offers new business opportunities,” Phornchindarak added.

“With this in mind, the BGJF took the step to assist buyers to attend the Fair and take advantage of the growing Thai market.”