Tacori Augments Reality

Fine jewelry brand Tacori recently partnered with Holition, to create the technology company's first augmented reality application in America and the ultimate ‘try it on’ customer experience. The latest development in augmented reality technology was unveiled during a three-day launch event for the new Tacori 18k925 collection at the Bloomingdale’s Flagship 59th Street store in New York City. The augmented reality application allowed customer experience to virtually “try on” Tacori’s new collection in real-time.

Paul Tacorian, SVP of sales and marketing, Tacori, said, “Shoppers today are busy, and sometimes don’t have the time or inclination to wait at a jewelry counter for a sales person to help them try on the “below the counter” items they desire. Our virtual “Try It On” experience allows clients the fun and instant gratification of trying on beautiful gems, and customising their style to quickly find what Tacori 18k925 design they like best.”

Jonathan Chippindale, CEO, Holition said, “In such a fiercely competitive market, luxury brands are fighting for new, innovative ways to distinguish themselves from other brands. Our technology is challenging and pushing the boundaries of the luxury sector by making it available and accessible to all and we are excited to be taking it state side.”

Earlier this year, Holition launched a Tissot 3D interactive touch screen window display experience at Selfridges department store on London’s Oxford Street, one of the highest footfall areas in London, and created the most highly trafficked window display for the store.