Lili Diamonds Re-brands Itself

(IDEX Online News) - Tel Aviv Based Lili Diamonds announces a new branding strategy, inspired by outer space. The project includes a new website and company logo, an online publicity campaign and magazine ads, corporate video and catalogue production, as well as a new diamond cut – Meteor® Cut – all inspired by space.

“Our new celestial corporate video is the fruit of a grand production, combining materials shot in a number of locations worldwide with all the vogue 3D animation,” said Marketing Manager Nadav Attar.

The new diamond cut has a decagonal shape, “your wish upon a star coming true,” said Managing Director Dotan Siman-Tov.