Diamond Jewelry for Weddings Campaign Launched by Rio Tinto
April 20, 11Rio Tinto is promoting diamond jewelry sales in India with items such as this pendent and earrings set |
The initiative, “Nazraana,” which takes its reference from the royal gift giving rituals of past eras, was launched to more than 80 retailers gathered in
“We are very confident in the growth prospects for diamond jewelry consumption in
While elaborate diamond jewelry has been the mainstay of the traditional set piece worn by the Indian bride, the Nazraana initiative focuses on more modest diamond jewelry as gifts to family and friends at the many celebrations around the wedding occasion.
According to Vikram Merchant, Manager of Rio Tinto Diamonds Mumbai office, “The Nazraana products are beautiful, timeless and affordable. Our market research indicated a strong appetite for this product and we have been delighted with the results from the first round of product placement.”