De Beers Diamond Jewellers Arrives in China

(IDEX Online News) - De Beers Diamond Jewellers on Tuesday opened its first China store at Skin Kong Place, Beijing, one of the world’s fastest growing jewelry markets.

A selection of rare loose diamonds were on display at the new store, including an 8.88 carat round-brilliant diamond, a 16.54 carat fancy yellow oval, a 3.09 fancy intense green oval, a 1.06 fancy vivid pink cushion and a very rare 1.23 fancy red diamond.

In celebration of the opening, a new addition to the Talisman Collection was unveiled at the store, a one-of-a kind Pink Talisman Medal. It features a rare pink rough diamond at its centre, white rose-cut diamonds and a mix of white and fancy pink polished round-brilliant cut diamonds, set in pink gold using the exclusive De Beers poinçon setting.

According to Andrew Coxon, President of De Beers Institute of Diamonds, “Each De Beers store is equipped with a De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert.”

China is a fast growing market, and the thirst for luxury brands is large, making it an attractive market for De Beers.

The retail operation has stores at Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, The Landmark in Hong Kong and Ginza in Tokyo.

De Beers Diamond Jewellers was established in 2001 as an independently managed 50/50 joint venture of luxury products group LVMH with leading diamond miner De Beers.