JVC Publishes Essential Guide to U.S. Trade in Platinum JewelryAugust 25, 11
(IDEX Online News) – The Jewelers Vigilance Committee (JVC) has released The Essential Guide to the U.S. Trade in Platinum Jewelry to clarify Federal Trade Commission’s 2010 amendments to the Platinum Section of the Guides for the Jewelry, Precious Metal and Pewter Industries.
The guide explains the revised standards and what they mean for those who manufacture, promote and sell platinum jewelry.
The Essential Guide includes legal standards for platinum, glossary of terms, frequently asked questions and two platinum tolerance charts, explaining how to stamp and describe both traditional products and platinum products containing a minimum 500 ppt platinum alloyed with base metal.
“This Essential Guide explains fairly complex FTC amendments for the marketing and stamping of products containing platinum," said JVC President and CEO Cecilia Gardner. "This tool gives practical guidance on how to compliantly market and describe these products.”