Charles & Colvard Launches Enhanced Moissanite Gemstones
January 31, 12
(IDEX Online News) – Charles & Colvard, Ltd., the sole manufacturer of created moissanite gemstones, has partnered with Serenity Technologies, Inc., a laboratory for gemstone enhancements, to create whiter and brighter gemstones. The company is introducing these enhanced gemstones as “FOREVER BRILLIANT™,” a new premier brand of Charles & Colvard Created Moissanite®.
 A Moissanite Ring |
“As a former jewelry retailer, I recognized the importance of being able to market a whiter gem and sought to provide one since joining Charles & Colvard,” says Randy N. McCullough, CEO of Charles & Colvard, Ltd.
“While moissanite can easily withstand very high temperatures and its covalent bonding, similar to diamond, allows it to withstand very high pressures, moissanite crystal does not respond to HPHT treatments in a fashion similar to Type IIa (virtually nitrogen-free) diamonds that can become near colorless after such treatments,” says Dr. Suneeta Neogi, president of Serenity Technologies, Inc.
“Serenity has developed a radically different proprietary process of whitening moissanite that greatly improves the color and brilliance of moissanite without any residual negative effects.”
Each “FOREVER BRILLIANT™” stone will be accompanied by a Charles & Colvard certification and laser inscribed on the girdle for easy identification.