Inhorgenta Adding Lifestyle to its Watch & Jewelry Offerings
October 31, 12
(IDEX Online News) – Trade show INHORGENTA MUNICH is repositioning, adding 'lifestyle' to its jewelry and watch offerings. The aim is to enhance its profile as an international marketplace for mid- to high-price luxury jewelry, timepiece and lifestyle brands. 
Lifestyle products becoming more prominent at Inhorgenta
Photo: Messe München GmbH
The new approach is being implemented with segmentation of the exhibition halls, something that was initiated already last year and will include changes to Hall C2, Contemporary Design.
The design changes will integrate the lifestyle and fashion-oriented jewelry and timepiece brands in a more pronounced manner.
"We would like to position INHORGENTA MUNICH in the long term as a platform for trends in the mid- to high-price segment," said Klaus Dittrich, chairman and CEO of Messe München.
According to the show organizers, the trade show will be "emotionalized" through content, events and design measures and the areas of lifestyle and trends will have a greater focused.
The rich content events will include a number presentations and workshops. On Saturday, February 23, IDEX Online's Editor in Chief Edahn Golan will hold a presentation.
This is the trade fairs 40th jubilee. It will be held February 22-25.