Jewelers of America Presenting Seminars at JA NY Winter Show

(IDEX Online News) – Jewelers of America (JA) will be presenting an education program at the JA New York Winter Show on March 2-3, 2014, in New York City.

Free to JA New York Show attendees, the seminars by the national trade association for fine jewelry businesses will provide information by industry experts in the fields of jewelry design, product diversification, platinum bridal jewelry, marketing, security and social media.

“At Jewelers of America, we believe education is empowering,” says JA Director of Public Affairs & Education Susan Thea Posnock. “We are proud to once again produce a high-quality education program that provides valuable information to help jewelry professionals evolve and expand their businesses and succeed in their careers.”

The education sessions include:

•              Store Security: How to Spot a Jewelry Criminal and What a Jeweler Should Do – Presented by Scott Guginsky of Jewelers’ Security Alliance

•              Thriving in the Internet Age: A Panel Discussion – Moderated by Michelle Graff of National Jeweler

•              Turning on the Platinum Profit Machine for Your Bridal Business – Presented by Kevin Reilly of Platinum Guild International

•              Capitalizing on Custom – Presented by Peggy Jo Donahue of MJSA

•              Social Media: Why it Pays to be Likeable – Presented by Dave Kerpen of Likeable Jewelers

•              Diversify Your Supply Chain for Success – Presented by Matthew Tratner of Jewelers of America

•              Marketing by Design: Bring in New Designers to Differentiate Your Store Brand – Presented by Cindy Edelstein of Jeweler’s Resource Bureau