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David Yurman Unveils Second NY Boutique Location

November 27, 14 by Danielle Max


David Yurman's New Soho Boutique

(IDEX Online News) – Fine jewelry and timepiece company David Yurman has unveiled the location of its second New York City retail location. The new boutique is situated in the heart of the Soho district at 114 Prince Street.

 

The 2,000-square-foot store, which is located close to the company’s headquarters, is located in the Soho-Cast Iron Historic District in a late 19th century loft building.

 

"I cut my teeth as a sculptor and an artist in this neighborhood – it truly is home for Sybil [Yurman’s wife] and me,” said designer and CEO David Yurman. “What was the epicenter of gallery culture in New York has since evolved into a vibrant, international destination. We're thrilled to be a part of this community's past, present and future."

 

The store houses two bronze angels created by Yurman as well as a wall of artifacts and sketches, live-edge wood surfaces, and artisanal metal finishes. Paintings by Sybil will also be display throughout the shop.

 

As well as David Yurman's classic collections, the boutique will also carry a selection of unique pieces created exclusively for the Soho boutique.

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