White Pine Inaugurates New Retail Partnerships Service

(IDEX Online) – Recycled diamond and jewelry company White Pine Trading LLC, has launched its Retail Partnerships Service which enables jewelry retailers to improve sales and enhance customer loyalty, while simultaneously earning commissions on sales of their customers’ unwanted pieces to White Pine.

The Retail Partnerships Service augments a retailer’s ability to buy-back their clients’ unwanted items. Through the year-round program, retailers can send their customers’ jewelry directly to White Pine for valuation and potential sale.

Customers who accept White Pine’s offer can receive payment either with a check or a store credit that is valued at up to 20 percent more than the cash price. White Pine will also host on-site buying events for qualified retailers. At these events, experts will meet with customers, evaluate their items and make instant offers for cash or the extra value in store credit.

During a soft launch with numerous high-end retailers, over 50 percent of customers opted for store credit, thus creating incremental revenue and profit for the retailer. The increased amount under the store credit option is co-funded by White Pine, and is designed to increase retailers’ interaction with customers, which can drive store traffic and enhance sales.

“In addition to the financial benefits retailers realize from commissions and store credit sales, the Retail Partnerships Service helps preserve and maintain strong relationships with customers,” said Sam Ziefer, White Pine’s Director of Retail Partnership Development. “Our retail partners, who may not have the capital or valuation resources to purchase the jewelry on their own, can now connect a potential customer with White Pine rather than lose the lead altogether. The retailers can then earn commissions, while also gaining customer loyalty. It’s a win-win.”

Ziefer added: “White Pine’s ability to communicate sales decisions directly to customers can preserve the relationship between retailers and customers. In fact, the entire program is no-risk for the retailer, as we pay for all of the year-round promotional materials and special events. The only requirement for retailers is that their store teams promote the program to clients.”