Silver Institute Adds ‘Silver Style Partners’ to Jewelry Marketing Initiative

(IDEX online News) –The Silver Promotion Service (SPS) is expanding the Savor Silver program (www.savorsilver.com) to include a new merchandise classification.

The new participants will be identified as “Silver Style Partners” and will participate alongside pre-existing “Designers of Distinction” or “SilverMark Partners.”

SPS director Michael Barlerin said the new category was designed in response to demand from the industry and the opportunity to further increase demand for silver jewelry.

“When Savor Silver was introduced, our focus was on designers and brands whose jewelry both manifested a high design aesthetic and were obviously silver jewelry from a visual perspective. The intent of the new ‘Silver Style Partner’ category is to enable the SPS to include jewelry made with silver and including gemstones and other metals.”

He said that a number of silver jewelry companies had approached the SPS in the past regarding participation in the program but were excluded because of the organization’s “visual criteria.”

The SPS plans to initiate outreach to manufactures in the coming weeks with the goal of incorporating the new brands into Savor Silver in September.

Barlerin added the addition of new participants in both of the current “Designer of Distinction” and “SilverMark Partner” categories. This will be done in conjunction with the introduction of an enhanced participant agreement, he said.