Jewelers of America announces agenda for National Convention

Jewelers of America (JA) has announced the agenda and opened registration for the first annual Jewelers of America National Convention, an education-focused executive forum open to jewelry professionals. The Convention will take place July 28-29, 2019, at the Intercontinental New York Barclay in New York City

The two-day convention will feature data-driven keynote presentations and a wide range of breakout sessions that will address the pressing issues shaping the jewelry industry, from lab-grown diamonds and omni-channel marketing to retail design and supply chain regulations. The event will allow attendees to get hands on with retail technology in Retail Innovation and Diamond Detection Labs.

 “The speaker lineup is carefully crafted to provide jewelry professionals – from C-Suite executives to managers and sales associates – with the essential information they need to succeed,” says JA President and CEO David J. Bonaparte. “We will tackle tough issues with dynamic speakers and counterbalance the education with inclusive social events that connect and inspire.”

The event will stage 12 breakout sessions on topics that include:
• Understanding the empowered consumer;
• Solving the challenge of lab-grown diamond detection;
• Enhance the customer experience;
• Policy and retail: why what happens in [Washington] DC matters;
• Omni-channel marketing: deliver your brand message where your customers shop;
• Social media: turning ‘likes’ into brand love;
• Breaking down blockchain’s potential for jewelers;
• The customer mindset: connecting for lifetime loyalty;
• Responsible sourcing in the jewelry supply chain;
• Disrupting the marketplace: opportunities and challenges of selling lab-grown diamonds.