Menu Click here
website logo
Sign In| Sign Up
back back
Diamond trading
Search for Diamonds Manage Listings IDEX Onsite
diamond prices
Real Time Prices Diamond Index Price Report
news & research
Newsroom IDEX Research Memo Search News & Archives RSS Feeds
back back
Diamond trading
Search for Diamonds Manage Listings IDEX Onsite
diamond prices
Real Time Prices Diamond Index Price Report
news & research
Newsroom IDEX Research Memo Search News & Archives RSS Feeds
back back
MY IDEX
My Bids & Asks My Purchases My Sales Manage Listings IDEX Onsite Company Information Branches Information Personal Information
Logout
Newsroom Full Article

In Las Vegas: DPA releases new complimentary suite of tools for retailers

June 02, 19 by staff writer

The Diamond Producers Association (DPA) launched an expanded offering of educational assets available to the jewelry trade at JCK Las Vegas.  The new asset package includes a free social media asset library that will be expanded regularly to help retailers feed their digital channels with fresh, insightful and compelling content for consumers.  The social media asset mix includes both static images as well as video assets which drive to the recently released Total Clarity platform.

The DPA is also providing a new customizable byline highlighting key data from Total Clarity, a report on how diamonds impact people and the planet. Retailers can easily adapt it for use in local markets.

Additional materials include several new informational 'one-sheeters' answering essential questions about the key differences between natural diamonds and laboratory-grown diamonds, including questions relating to product value and environmental claims.

The DPA also debuted a new video, the Essential Diamond Truths, which shows fundamental facts about diamonds - and what makes them real and rare. The video is available for use by the retail trade on their own channels.

 "Deepening our support to the trade has been a key focus of ours in 2019," said Kristina Buckley Kayel, Managing Director of North America for the DPA. "We aim to create assets that are both visually compelling and informational, as well as turn-key, allowing for seamless integration by our retail partners. The Total Clarity assets will be especially valuable in helping retailers communicate the benefits of the diamond sector's global reach and its importance to the livelihood of millions of people."

The DPA also provided an update on For Me, From Me, their latest Real is Rare, Real is a Diamond campaign launched earlier this year focused on women self-purchase. 

Diamond Index
Related Articles

DPA Appoints Kristina Buckley Kayel As Managing Director Of N. American Division

January 03, 19 by Albert Robinson

Read More...

DPA releases report: The Socioeconomic and Environmental Impact of Large-Scale Diamond Mining

May 02, 19 by Ya'akov Almor

Read More...

Newsletter

The Newsletter offers a quick summary of the past week's industry news and full articles.
Our Services About IDEX Privacy & Security Terms & Conditions Sign-Up Advertise on IDEX Industry Links Contact Us
IDEX on Facebook IDEX on LinkedIn IDEX on Twitter