Plumb Club offers webinar on effective marketing to savvy females
August 01, 19
The Plumb Club will be hosting a webinar to help retail jewelers understand today's self-purchasing women. The webinar to be held on Tuesday, August 6th, 2019 at 2:00pm ET. It will cover topics such as:
- What do retail jewelers need to understand about women as consumers and purchase influencers?
- How should they be marketing to and communicating with them?
- How do women buy jewelry?
- What needs to happen on the retail level to meet the needs of today's savvy female consumers?
Presenters Stephanie Holland of Sheconomy® fame and Andrea Hill from Hill Management Group (StrategyWerx, MentorWerx, and WerxMarketing) will answer these questions and share important consumer data about women and actionable steps to help the retail jeweler better understand, connect with and entice female self-purchasers to buy more fine jewelry.
"We are excited to present this timely and relevant webinar to the retail jeweler community as part our commitment to provide more education within our industry" commented Lawrence Hess, Executive Director of The Plumb Club. "Stephanie and Andrea are experts on this topic, and highly sought after for their insights both within and outside of the jewelry marketplace".
For more information, full bios of the presenters and to register for this timely webinar please visit: https://plumbclub.com/events/webinar-understanding-self-purchasing-woman/
The US-based Plumb Club is a coalition of leading, responsible and important suppliers spanning all facets of the jewelry, diamond and watch industries. The purpose of the organization is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club's membership accounts for a significant percentage of the domestic fine jewelry market.