Menu Click here
website logo
Sign In| Sign Up
back back
Diamond trading
Search for Diamonds Manage Listings IDEX Onsite
diamond prices
Real Time Prices Diamond Index Price Report
news & research
Newsroom IDEX Research Memo Search News & Archives RSS Feeds
back back
Diamond trading
Search for Diamonds Manage Listings IDEX Onsite
diamond prices
Real Time Prices Diamond Index Price Report
news & research
Newsroom IDEX Research Memo Search News & Archives RSS Feeds
back back
MY IDEX
My Bids & Asks My Purchases My Sales Manage Listings IDEX Onsite Company Information Branches Information Personal Information
Logout
Newsroom Full Article

Ken Gassman writes next month's cover story in IDEX Magazine

August 22, 19 by Ya'akov Almor

IDEX' Research Director Ken Gassman is the author of the cover story of the September issue of IDEX Magazine. Entitled "Solving the puzzle for diamantaires - how to capture a greater share of consumer spending" Gassman tries to understand why the diamond industry is so different from other markets, where producers, suppliers and retailers closely monitor shoppers' buying habits, and often can anticipate what the next "hot" product will be.

The following example was not provided by Gassman but is exemplary how companies - in this case Audi - go about marketing their products to their already passionate and future clients and consumers.

Audi announced it will begin marketing its high-performance Audi RS6 Avant model - after being unavailable for 25 years in North America - in the United States and Canada in 2020. It consequently created a truly emotional video about the car's arrival, showing a man's journey from childhood to adulthood through the perspective of his love for the Audi Avant model.




Watch, enjoy and learn.

https://www.youtube.com/watch?v=g8gw8B939Eo&feature=youtu.be


Diamond Index
Related Articles

Get over it!

July 25, 19 by Ya'akov Almor

Read More...

IDE launches second 'Fly to Buy' campaign

August 06, 19 by Staff Writer

Read More...

Chinese consumers go for diamond jewelry

August 09, 19 by Staff Witer

Read More...

Newsletter

The Newsletter offers a quick summary of the past week's industry news and full articles.
Our Services About IDEX Privacy & Security Terms & Conditions Sign-Up Advertise on IDEX Industry Links Contact Us
IDEX on Facebook IDEX on LinkedIn IDEX on Twitter