De Beers to Provide Proprietary Detection Tech to CIRCA
October 31, 19
(IDEX Online) - De Beers Group Industry Services today announced it will provide proprietary diamond detection technology to CIRCA. The company is a global buyer of pre-owned fine diamond jewelry and watches. De Beers Group Industry Services will roll-out the detection equipment across CIRCA's global offices, to provide CIRCA's buyers assurance that the diamonds in the jewelry and watches they purchase are natural. The two will also conduct joint educational events for CIRCA clients in Asia, Europe and the U.S. to educate participants on the diamond detection process and to provide authentication of the natural diamonds in their jewelry. As part of the partnership, De Beers Group Industry Services and CIRCA will offer advanced diamond appreciation courses exclusively to CIRCA clients. "One of our core missions is to develop ground-breaking, low-cost testing services designed to strengthen consumer confidence in diamonds," said Jonathan Kendall, president of De Beers Group Industry Services."