Platinum Guild Launches E-commerce Holiday 'Pop-Up Shop'

(IDEX Online) - Platinum Guild International (PGI) will host an e-commerce platform to create a destination for consumers looking to buy platinum jewelry. 

"The intent of this platform is to give designers an opportunity to share their platinum pieces directly with consumers, whom we know are interested in purchasing online," said Jenny Luker, PGI-USA's president. 

"By creating a destination that will showcase the best of platinum jewelry, in a range of design and price, we are assuring the continued growth and demand for years to come."

The pop-up's initial offerings comprises a 19-piece collection, designed by New York-based platinum jeweler Michael Bondanza. The exclusive collection includes earrings, pendants and stackable bands that range from $1,100 to $4,400 and will be available on PlatinumJewelry.com until Valentine's Day.

Platinum Guild said it is looking to add additional designers to the pop-up in 2020.