Demand for Watches and Jewelry in the US Bounces in July

(IDEX Online) - Total sales of jewelry and watches in the US continued their recovery with a remarkable nine per cent bounce in July.

Perhaps we should no longer be surprised by extremes in the way markets behave during a global pandemic. Overall sales plunged by a record 50 per cent in April - worse than the 1929 Wall Street Crash - the first full month to suffer the impact of global lockdowns and travel restrictions.

And now, as some cautious sense of optimism returns, we see a leap of nine per cent, the biggest monthly rise for four years.

Overall year-on-year sales were up 3.7 per cent in June.

There is still no data available from the Department of Commerce on sales by specialty jewelers. The last figures were released in January.

IDEX Online subscribers please click here to read the full report.