Game, Set and Match: Serena Signs Exclusive Zales Deal
August 18, 21
(IDEX Online) - Tennis superstar Serena Williams has signed an exclusive deal to sell her jewelry range through US retailer Zales.
The 23-time Grand-Slam winner launched Serena Williams Jewelry in November 2019, featuring gold and silver rings, bracelets, necklaces priced from $299 to $10,000.
Zales, which has over 700 stores and is part of the Signet empire, says it will now be the sole retailer for her collection.
She will be introducing a collection of new designs and revamped favorites next week (24 August).
Williams, 39, said: "I've had a long relationship with Zales as a customer and have always admired their style … Introducing my collection to the Zales customer just makes so much sense and really is a dream come true."
Pic courtesy Serena Williams Jewelry