Indian Jeweler Launches Harry Potter Collection
January 03, 23
(IDEX Online) - Indian Jeweler CaratLane has launched its own range of Harry Potter jewelry in a deal with Warner Bros.
There are already a number of licensed collections based on JK Rowling's seven novels and films.
The Harry Potter x CaratLane 14-karat gold collection of 61 rings, bracelets, earrings, necklaces and watch charms - some with with diamonds, gemstones, pearls, enamel, and glow-in-the-dark radium - are priced $65 to $400.
Jennifer Pandya, VP Marketing of the Chennai-based physical and online retailer, said: "By launching the Harry Potter x CaratLane collection, we are also trying to target a new audience; teens, tweens and those in their early 20s."
Pic courtesy CaratLane