Natural and Lab Grown: Jewelers of America's New Guide
March 08, 25
(IDEX Online) - Jewelers of America (JA) is educating customers about the differences between natural and lab grown diamonds with the launch of a brochure for stores.
It is entitled Counter Intelligence: Just the Facts about Natural & Lab-Grown Diamonds. It offers "clear, objective information" and will ship to retailers next month.
The brochure is designed to help sales staff provides "a clear and objective explanation of the key distinctions between natural and lab-grown diamonds, helping retailers create trust with their customers and ensure they make well-informed purchasing choices".
JA, the trade association for jewelry businesses, says the guide offers "unbiased, credible information about both types of diamonds, enhancing the customer buying experience".
It says one copy will be mailed to each JA member store, and they can buy bulk copies.
Pic courtesy Jewelers of America.