Timberland and Swatch Partner to Create Timberland Watch Brand

The Timberland Company, a world leader in premium footwear, apparel and gear for the outdoors, recently announced that it has partnered with Endura SA, the private label and licensing company of the Swatch Group Ltd, to develop a new watch collection.  

The collection, which will be marketed under the Timberland brand, was unveiled at the Baselworld Watch and Jewelry Show, and will include timepieces for both men and women across casual and performance categories. The collection is due to be launched globally in May 2006.

Speaking on behalf of Endura SA, Spokesperson Beatrice Howald said the company had seen a marked increase in interest from highly visible consumer brands wishing to extend the range of their products to include watches.

The Swatch Group Ltd is the largest manufacturer and distributor of watches and jewelry in the world.