Dianish Jewels Changes Brand Name MeeVIDA
July 06, 06 by IDEX Online Staff Reporter
Antwerp based Dianish NV has changed its jewelry brand name from Dianish Jewels into MeeVIDA. The success registered by the brand’s collections at BaselWorld 2006 enforced the company’s decision to introduce a new brand name.
“MeeVIDA – phonetically meaning ‘my life” in Spanish – transposes the diamonds essence of eternity into our jewelry”, explained Piyush Gandhi, CEO of Dianish NV. “Dianish NV puts the emphasis as much in the quality of its polished diamonds as in the creation and finishing of its jewelry. MeeVIDA: diamond jewelry meant to accompany its wearer throughout her life.”
Dianish NV, established in Antwerp in 1989, is a Marketing Representative of Navin Gems, a Diamond Trading Company (DTC) Sightholder, with experience going back three generations. Dianish Jewels was founded in 2000. In May 2006 Dianish Jewels becomes MeeVIDA.
