Diamdel Completes First Online Auction of Rough Diamonds
January 28, 08
Diamdel held its first online auction of rough diamonds Monday, with a successful conclusion. Diamdel offered 16 lots, and was "delighted" by the response, adding that the auction attendance, participation and results exceeded expectations. The lots were sold to 14 buyers after they were viewed by potential buyers in several of the world’s major diamond centers. Bidders participated in the auction from Earlier in the month the company said the online auction will feature a 750 carat rough diamond, Diamdel assortments and The De Beers Group company went through a major reorganization over the past year, closing a number of its offices and scaling back its sales. Adding online auctions follows demand that “reached such levels of oversubscription” that it “believes the most efficient way for those goods to be sold is via market-determined distribution and prices,” the company said. Details of future Diamdel E-auctions will be announced shortly to customers registered at www.diamdel.com.