James Allen Expands Jewelry Imagery Ahead of Holiday Season

3D images of engagement rings makes the decision to purchase online easier

JamesAllen.com, one of the largest online diamond and diamond jewelry retailers, is offering a new 3D visual experience – all James Allen engagement rings will “come to life” in a remarkable way. Consumers browsing the site now have the option of seeing a high-resolution 3D movie of offered engagement rings.

This state-of-the-art technology will bridge the gap between in-person and online shopping, by providing a near-tangible presentation.

“We understand that buying engagement rings can be a confusing process. That’s why we’re constantly working to make it easier,” said President and founder James Schultz. “These exciting changes at JamesAllen.com are going to provide all the benefits of in-store shopping from the comfort of your home.”

James Allen has also been improving the user interface that will assist in each customer’s unique search. Now every James Allen shopper will be appropriately directed to pages on the site best suited for his or her needs.

“Shopping for diamonds online is actually becoming the standard. Thanks to the exclusive new innovations on our site, finding the perfect diamond engagement ring is going to be a breeze,” Schultz added.