Milla Jovovich New Face of Jacob & Co.

(IDEX Online News) - Resident Evil and The Fifth Element actress and model Milla Jovovich is the new face of Jacob and Co., the jeweler announced this week during a cocktail reception in Hall 3.0 at Baselworld.

Jacob & Co. is a luxury watches and diamond jewelry house, founded over 25 years ago by Jacob Arabo. The brand is known for its five time zone watches, heavily covered with diamonds.

“We have been looking for the right personality and beauty that represents what I call; ‘The Jacob Girl’, she is a sophisticated world traveler, self accomplished and exudes an assertive feminine personality, lastly, she is absolutely gorgeous!” ” Arabo said on picking Jovovich.