Richline Signs Licensing Deal with Aya Azrielant

(IDEX Online News) – Richline said it has completed negotiations for certain exclusive licensing combinations of its jewelry design, marketing and manufacturing business with Aya Azrielant, a New York-based company that designs luxury fine jewelry.

Joint marketing programs by Richline with Aya Azrielant, a renowned jewelry designer, “will ensure that the very best innovative jewelry designs are available at finer retailers throughout the U.S.,” Richline said in a release.

 “I am very excited to join forces with Richline and feel fortunate to be able to focus my creative talent towards the leading Jewelry supplier in today's market,” Azrielant said. “I am sure this partnership will create great synergies.”

Ramona Genao, Executive Vice President of Richline, added “We want to welcome Aya as our newest designer. Her crystal and granulated bead collection was the hit of our recent Vegas trade event.”

In 1981, Azrielant founded jewelry manufacturer Andin International with her then husband Ofer. Richline bought Andin in May 2009.

Part of the Berkshire Hathaway group, Richline is the leading U.S. marketer and manufacturer of fine jewelry. The major brands comprising Richline’s portfolio are Alarama, Andin, Aurafin, AuraGem, Bel-Oro, Finecraft, Michael Anthony, Sardelli and Tru-Kay.