Diamdel Opens New Hong Kong Office
October 12, 11
(IDEX Online News) – Diamdel is opening an office in Hong Kong with the goal of expanding its Asia Pacific sales presence in the fourth quarter of 2011, the rough diamond sales subsidiary of De Beers said on Wednesday.
In a release, it states that the new office provides "more opportunities for more buyers based in the region to purchase more rough diamonds via online auctions."
According to CEO Neil Ventura, after the expansion in Tel Aviv in the first quarter, and the investment in a new business in Dubai in the third quarter, the decision to expand in Hong Kong will further improve "access to regionally based buyers."
Asia Pacific Sales Manager Marcus Lung added that, "After the restructuring process Diamdel went through in 2007, when we reduced our presence in Hong Kong, and then the economic crisis, it’s gratifying to announce these expansion plans. We have witnessed strong growth in demand from Asia Pacific buyers in both traditional and new product categories and the new office will allow us to better cater to this demand growth."