De Beers Diamond Jewellers Opens First Shanghai Store

(IDEX Online News) – De Beers Diamond Jewellers has opened its first boutique in Shanghai. With the opening of the new store, the number of De Beers Diamond Jewellers outlets in China rises to four.

The new 75-square meter boutique is located at the IFC, in the heart of Shanghai's prosperous financial area Lujiazui in the Pudong district.

“We are proud to continue to build the brand in China with the opening of our first store in Shanghai after the successful openings in Beijing, Tianjin and Dalian,” said François Delage, CEO of De Beers Diamonds Jewellers.

To mark the opening, the Talisman Crown, which was designed to mark the Queen’s Diamond Jubilee, was put on display alongside the Talisman Wonder, a set of eight unique talisman medals created to mark the store opening.