M. Geller Launches Lab Grown Bridal Collection Aimed at Younger Buyers

(IDEX Online) – US firm M. Geller has launched its first lab-grown diamond bridal jewelry collection under the 'New Dawn' brand name, saying that man-made, lab-grown diamonds are growing as a product category for jewelry retailers.

Retail price points for the jewelry start at $1,999, the firm said, with all styles created using re-cycled gold and lab-certified diamonds.