Steinmetz Adds Sparkle to Team McLaren Mercedes
March 07, 05
Diamond firm Steinmetz is joining Team McLaren Mercedes Formula One Partnership. Steinmetz joins the team as an Associate Partner from last weekend's Australian Grand Prix.
“Formula One is a test not only of mental and physical strength, but more importantly of excellence in design and engineering – values that Steinmetz is proud to share with Team McLaren Mercedes,” said Nir Livnat, CEO of Steinmetz. 
“Steinmetz is synonymous with rarity, beauty and luxury, just like the team's cars, and we are pleased to be joining the illustrious ranks of a winning Formula One team."
The last time Steinmetz and fast cars got together, however, it was rather an expensive business.
On that occasion – the Monaco Grand Prix last May – a Steinmetz-sponsored Jaguar hit the rails at the Mirabeau corner on the opening lap and a button-sized $200,000 diamond embedded in the nose cone of the vehicle disappeared forever.