Luxury Consumers Rate Harry Winston as Most Prestigious Jewelry Brand

High net-worth consumers rated Harry Winston as the most prestigious jewelry brand, a recent survey conducted by the Luxury Institute found. Respondents in the 2008 Luxury Brand Status Index (LBSI) survey cited Harry Winston as having “a great reputation,” being “the ultimate for diamond design,” and being known for “quality and exclusivity.”

Buccellati and Van Cleef and Arpels tied for second place, while Graff placed third. Buccellati was also rated most unique and exclusive.

"The luxury jewelry industry is still very inwardly-focused," commented Milton Pedraza, CEO of the Luxury Institute. "This important segment of luxury can benefit from understanding how multi-millionaire consumers perceive jewelry brands on critical metrics that define what luxury truly is, and is not...True luxury leaders are unflinching in their desire to learn why consumers will, or will not, recommend their brands and then take positive action."

The survey was conducted online, using a national sample of 513 Americans with an average income of $789,000 and an average net worth of $15.1 million.

The following list comprises the 20 jewelry brands that were rated (in alphabetical order):

• Asprey
• Blue Nile
• Boucheron
• Buccellati
• Bulgari
• Carrera y Carrers
• Cartier
• Chanel
• Chopard
• David Yurman
• De Beers
• Dior
• FRED
• Graff
• Gucci
• Harry Winston
• Mikimoto
• Piaget
• Tiffany
• Van Cleef and Arpels