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Holiday Jewelry Sales ‘Lag Behind’ at U.S. Stores

December 29, 10 by IDEX Online Staff Reporter

(IDEX Online News)
- Jewelry sales did not grow as much as other gift items this season, according to a recent report on U.S. retail sales for the current holiday season. In the October 31 - December 24 period, U.S. consumers spent an estimated $36.4 billion online, a 15.4 percent increase over the 2009 holiday season, according to SpendingPulse.

 

The analysis states that there were six days that surpassed $1 billion in sales compared with 3 days in 2009. Top days included Tuesday November 30, which registered $1.16 billion in sales, and Wednesday December 1, registering $1.13 billion.

 

The Monday after Thanksgiving generated $999.3 million in sales, a 25.3 percent increase compared to the Monday after Thanksgiving in 2009.

 

These figures are higher than comScore’s figures that indicate a 12 percent year-over-year increase in sales. SpendingPulse reports on U.S. retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check.

 

“Today eCommerce accounts for a much larger share of overall retail sales compared to a few years ago. And during this holiday season, it registered double digit growth for 6 out of 7 weeks,” noted Michael McNamara, vice president, for MasterCard Advisors SpendingPulse.

 

“In terms of sub-categories, apparel was the clear leader, helping increase the channel’s overall lift. In terms of share, online apparel sales during the holiday season accounted for 18.8 percent of total sales in that category, compared to16.9 percent in 2009. As for some of the other sub-sectors, online electronics, not surprisingly, also recorded significant gains, while Jewelry, although still in positive territory, lagged behind,” McNamara added.

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