Forevermark Will Launch in the U.S. this Fall

(IDEX Online News) – De Beers diamond brand Forevermark will officially launch only later this year, however the company is already holding events to promote the brand in the world's largest diamond market.

This week Forevermark held a three-day series of "influencer" events. One of the events was Master-class sessions, designed to educate exclusive audiences on the craftsmanship and art of the Forevermark diamond journey.

The week’s events also included “A Diamond Connoisseur Retreat” co-hosted by GiltCity. GiltCity’s consumers were invited to preview and shop a special selection of Forevermark diamond designs, including one-of-a-kind Red Carpet designer collaborations.

During the champagne reception, guests experienced the thrill of handling rough diamonds, including a 269-carat rough yellow diamond. 

“The launch of the Forevermark diamond brand in the United States marks a proud moment in history not only for De Beers, but for the diamond industry and consumers," said Forevermark, U.S. President Charles Stanley.

The Forevermark Diamantaire partners including Dali Diamond / A. Link, Diarough NV/Emby International-Uni Design, Eurostar Diamonds International SA, HRA-Crossworks, Julius Klein Group, Leo Schachter Diamonds LLC, Pluczenik Diamond Company, Premier Gem, Rosy Blue NV, Trau Bros NV, and Venus Jewel.

Forevermark will be available in a variety of independent jewelers nationwide.