Gitanjali Launches Jewelry Brand Aimed At Young Urban Market

(IDEX Online News) – Gili, the mass-market jewelry brand from DTC Sightholder Gitanjali group, has launched a sub-brand, Gili Signature. Gili Signature caters to the young urban woman — professional, housewife or mother.

The brand will offer a wide range of jewelry at various price points, suitable for all occasions. It is intended to cater to a variety of tastes and will be available in the metros, as well as the smaller, so-called Tier I and Tier II cities.

Actress Prachi Desai has been named brand ambassador for the brand. According to Gili, “Though modern in style, she is traditional at heart and perfectly personifies what the brand is all about — being refreshing, charming, and contemporary but with a touch of tradition. She’s somebody that every young girl in India can identify with.”

Fabricated in 18k gold and set with SI clarity and G-H color diamonds, Gili Signature will at launch, be available at 26 exclusive outlets of the brand in 55 cities, and 250 points of sale at department and lifestyle stores across the country. In the next six months, Gili intends to extend availability to 70 cities.