GIA India Alumni Get Branding Tips

(IDEX Online News) – Vikram Raizada, executive director of Tara Jewels, recently talked to Indian alumni of the Gemological Institute of America (GIA) on “brand-building and connecting with the consumer.”

Raizada told his audience that the key to successful marketing was understanding market dynamics. He had learned some of the most valuable lessons of his career spanning two decades acquiring this understanding, he said.

Manoj Singhania, GIA India’s director of education, said, “Vikram’s expertise has helped our alumni understand the nuances of brand building. We want to provide opportunities to our alumni and students to connect, network and also broaden their horizons through such events.”