James Allen Gives Away $20K Diamond and Ruby-Encrusted iPhone Case

(IDEX Online News) – To many an iPhone is already a thing of beauty. Online bridal jewelry retailer James Allen is ramping up that beauty by giving away a $20,000 diamond- and ruby-encrusted iPhone case and iPhone 4S on its Facebook page to celebrate the launch of its new mobile site.

The titanium case features 808 diamonds with a totaling weight of 5 carats in the F-G color range. The 43 rubies on the case total 0.37 carats.

Visitors to the James Allen mobile site can browse the company’s entire selection of rings and find a matching diamond. The mobile site also lets users shop for diamond pendants and studs. The site also allows users to share the items they like on Facebook to get instant feedback from their friends.

"We have worked hard to provide mobile users with a first-class interactive user experience, and the feedback has been overwhelmingly positive," says David Berkovits, marketing director at James Allen.