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Gitanjali Opens Its First Multi-Brand Jewelry Store In Dubai

July 09, 12 by IDEX Online Staff Reporter

 
Priyanka Chopra inaugurates the Dubai store
(IDEX Online News) 
– DTC Sightholder Gitanjali Group opened its first global multi-brand store in Meena Bazaar, Dubai. Bollywood actress Priyanka Chopra, who is also the brand ambassador for Gitanjali’s Asmi branded jewelry line, performed the inauguration.

 

The 2000-square-foot store will offer a selection of jewelry that has in mind Dubai’s international clientele but focused on the Asian community.

 

Featured among the brands are Asmi, Nakshatra, Nizam, Gili and Adler & Roth. The store houses diamond and 22-karat gold jewelry, some set with precious and semi-precious stones. Another offering are polki uncut diamonds, thus offering a piece for every occasion.

 

Speaking at the occasion, Priyanka Chopra said, “I’m extremely pleased to be part of Gitanjali Jewels’ first multi-brand store opening in Dubai. I feel part of the family as I endorse one of their most spirited brands – Asmi which means ‘I Am’ in Sanskrit. The brand represents the new age Indian woman, celebrating her new found economic and social independence.”

 

Mehul Choksi, chairman and managing director of the Gitanjali Group, said, “We are happy to open the first Gitanjali Jewels store at Meena Bazaar which is a shopping paradise for the Asian community at large. We are proud to present the most renowned Indian jewelry brands endorsed by celebrities under one roof close to the hearts of the discerning clients here in Dubai.”

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