Stuller and World Trade Jewelers are “Sweethearts”
November 15, 12
(IDEX Online News) – It started with a (Hershey’s) kiss, and now Stuller and World Trade Jewelers have announced a strategic partnership to distribute the Sweethearts Jewelry Collection.
The jewelry, which mirrors the iconic Sweethearts candy, comes in sterling silver with colorful enamels. The collection, complete with playful words and messages, is available in rings, bracelets, pendants and earrings, in a variety of sizes and colors.
Collection items retail between $69 and $199.
“Sweethearts candy jewelry may be the ultimate heart jewelry collection,” says James Louviere, director of symbolic and licensed jewelry at Stuller. “With A-list celebrities already tweeting, sharing and wearing the product.”
“This jewelry instantly associates your product and your store with the delightful memories your customers have of special moments shared with loved ones,” says WTJ president Murray Shabot.
The partnership between Stuller and World Trade Jewelers began last year with the launch of Hershey’s Kisses jewelry, when WTJ named the prime manufacturer as the exclusive distributor into the independent jewelry market. A similar distribution ar