DEF Launches New Diamonds for Good Initiative

DEF members' support seal

(IDEX Online News) – The Diamond Empowerment Fund (DEF) has launched a global annual membership program. The new program is designed to highlight companies in the diamond and jewelry industry who support DEF’s mission of youth education empowerment and leadership development in diamond producing countries.

To show their commitment to the cause, a seal has been created for members to use across all of their communication. The seal positions a green diamond in the center of a circle created with diamonds and the words “Diamond Empowerment Fund, Diamonds for Good Member.”

A higher level of support, the Empowerment Circle, includes this same seal, and an added ring of diamonds with the words Empowerment Circle in the center. Inaugural members of the Empowerment Circle include the Dalumi Group, Malca-Amit, Sterling Jewelers and Leo Schachter Diamonds. 

According to Phyllis Bergman, CEO of Mercury Ring and DEF board president, the membership program “will enable industry members to show their customers the importance they place on an initiative that gives back to the communities where their diamonds are sourced. Developing the next generation of leaders through education in diamond producing countries speaks to this commitment."