Tara Jewellers Launches Six New Stores
June 06, 13
(IDEX Online News) – Tara Jewellers has opened six new stores across India, bringing its retail presence up to 36 stores in 25 cities in the north, west and center of the country. The company said more shop openings are in the pipeline and there are plans to increase this number to 50 in 37 cities.
The new stores were opened in Bhatinda, Jalandhar, Jaipur, Jodhpur, Ludhiana and Udaipur.
In a bid to increase its influence in the ever more competitive Indian market, the company recently launched its first television commercials highlighting the importance of jewelry for most Indian occasions and the key features of the Tara Jewellers’ brand.
“At Tara Jewellers, we are expanding both in width of presence and depth of penetration with presence in Tier I, Tier II and Tier III cities,” said Vikram Raizada, executive director and CEO Retail of Tara Jewellers.
“These expansion plans are in line with our growth plans, as we see a shift of consumers from the unorganized to organized markets as they want certified and reliable jewelry and enhanced services.”
In addition to its presence in the domestic Indian market, the company also has a strong presence in the international markets including Australia, China, Canada, European Union, South Africa, the UK, the US and South and Central America.