World Diamond Mark Details to be Presented at Sydney Fair

(IDEX Online News) – Diamond Dealers Club of Australia President Rami Baron will present information about the World Diamond Mark (WDM) at the International Jewellery Fair in Sydney next month.

The WDM is an initiative of the World Federation of Diamond Bourses (WFDB) and aims to create diamond jewelry growth. Baron said it was an important step towards rebuilding the diamond market.

The presentation will be held on September 1 and 2, according to Jeweller magazine.

WDM Chairman Alex Popov announced in Mumbai earlier this month that financing for the project will come from the Bharat Diamond Bourse and Indian Sightholders for the 2014 pilot program to begin in Hong Kong and China.

Popov said the WDM’s objectives included the education of jewelry retailers about diamonds, building consumer confidence via the WDM accreditation program, and creating a generic marketing program to promote diamonds and diamond jewelry based on the Authorised Diamond Dealer concept.